Sunday, July 18, 2010

Louise Roe hosts 'Plain Jane' on the CW

"Louise Roe hosts ‘Plain Jane’ on the CW"
Story by Michael Aaron Gallagher of StayFamous.Net

“A show for everyone who dreams of finding love and discovering the true meaning of beauty, ‘Plain Jane’ is funny, fashionable and - dare we say - fierce.”
- StayFamous.Net

For many young women, the ever-changing world of fashion can be intimidating and, at times, a bit overwhelming. But when fashion expert Loiuse Roe (of MTV’s “The City”) takes on a “Plain Jane” each week in her new reality series, she will transform not only their outward appearance, but also give them the confidence to reveal their true feelings to a secret crush.

Louise Roe is stylish, witty, and all-together lovable as the host of “Plain Jane,” airing Wednesdays at 9 p.m. on the CW Television Network.

In a recent interview, Roe told me that her favorite part of the makeover process is the shoes and the shopping. For her, the show is fundamentally about, “How much fashion really boosts your confidence and can completely change the way you feel about yourself.”

“They don’t even know that they’ve got these cute little waists and great legs half the time,” Roe said. “They’re just wearing sweats the entire time.”

But before the girls are transformed from head to toe on the outside, they must first learn what it takes to be confident on the inside. The unique tasks assigned to each participant, enable them to build their self-esteem and overcome some of their biggest fears.
Cristen (left) and Louise Roe on PLAIN JANE on The CW.
Photo by Matt Kennedy © 2010 The CW Network. All Rights Reserved.

“We have a little device called the zapper, which is basically like a kind of dog collar.” Roe explained, “And, I’m always like, ‘It won’t kill you. It’s not a fatal electrocution.’ But, it is quite funny. I know it sounds mean, but we kind of strap it to their ankle and give her the rules. And when she breaks the rules, it’s just a gentle electrocution reminder to remember what the rules are.”

For every girl who wants to know what it takes to go from being a “Plain Jane” to a head-turner, Roe offers plenty of style tips about jewelry, shoes and handbags for viewers too. After all, like she tells participants, “I’m not changing you. Just taking who you are and tweaking it a bit.”


When it comes to fashion, “Plain Jane” is the one summer accessory you shouldn’t go without. “Plain Jane” premieres at 9 p.m. July 28 after “America’s Next Top Model” on the CW.

To request permission to use excerpts from “Stay Famous by Michael Aaron Gallagher” or to quote StayFamous.Net on television or in print please contact:

Media Contact: Michael Aaron Gallagher
Email: StayFamous@gmail.com

"Louise Roe hosts 'Plain Jane' on the CW"
Copyright © 2010 by Michael Aaron Gallagher
Top photo of Louise Roe by Richard Phibbs
© 2010 The CW Network, LLC. All rights reserved.

Bookmark and Share

IMPORTANT NOTICE

Unless otherwise indicated, all materials including text and images on these pages are copyright protected by StayFamous.Net. All rights reserved. Reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means, electronic, mechanical or otherwise is strictly prohibited without prior written permission. Legal action may be taken against violators who use exclusive images or text from StayFamous.Net on another Web site. To contact StayFamous.Net for permission to use text, photographs, video or other materials, email StayFamous@gmail.com.



Special Thanks To:

On behalf of StayFamous.Net, Michael Aaron Gallagher would like to personally thank the following individuals and organizations for their kindness:

"The Express" (Universal Pictures), Thousand Islands Music Festival, 93Q "The #1 Hit Music Station," Aisha Tyler, Andy Brown, Another Reybee Production, Ashlee Keating, Ashley Olsen, Ariana Richards, B-Movie Film Festival, Carrie Manolakos, Christine Conradt, Dallas Jenkins, Dark Coast Pictures, Debby Ryan, Doghouse Records, DreamWorks Animation SKG, Elmore Leonard, Fox Broadcasting Company, Geo Santini, Graham Yost, Greg Kurka, Häagen-Dazs, James Domroe, JCPenney, Jonathan Straiton, Jordan Pruitt, Juliet Simms (Automatic Loveletter), Kenny G, Kina Grannis, Kirk LaSalle, Kristy Silvernail, Landon Austin, Lindsay Manolakos, Louise Roe, Maika Maile (There for Tomorrow), Mary-Kate Olsen, Mercedes Yvette, Michael Brettler, Mujirushi Ryohin, Natalie Zea, National Geographic Channel, New York State Assemblyman William B. Magnarelli, Overture Films, Paramount Pictures, PBS, Pixar Animation Studios, Pleasant Wayne, Random House, Inc., Rich Williams (Kansas), Roadside Attractions, Rochester High Falls International Film Festival, Ron Bonk, Samuel Goldwyn Films, Savannah Outen, Shaun O'Rourke, Sony Pictures, SRS Cinema, SU Athletics, Syracuse International Film Festival, Ted Koppel, The Great New York State Fair, Turner Classic Movies, Universal Music Group, Universal Studios, Vestergaard Frandsen, and Walton Goggins.

StayFamous.Net and all related content
"Stay Famous!" by Michael Aaron Gallagher
Copyright © 2008-2010 by Michael Aaron Gallagher